Wednesday, July 09, 2008

What is branding?

Wikipedia defines branding as "a symbolic embodiment of all the information connected to a company, organization, product or service".  A brand includes logos, fonts, color schemes, symbols which often represent the values and ideas of the company.

Why is branding important for your company?  You want your company to be easily recognized by the people in your community.  The more people recognize/become familiar with your company, the more likely they will come to you when they need your services.  

Branding is also important because it reflects your business.  If you have poor quality branding, it reflects the professionalism of your business even if the quality of your products are top notch. Part of reaching your business potential is creating a quality brand.  

We can help you with all of your branding needs...logo design, print products (business cards, advertisements, etc.) and signs (vehicle graphics, signs, etc.).  Give us a call so we can help you reach your business potential.

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