Role logo plays in branding

When we think of branding, most of us think about logos.   One of the most important parts of branding is the logo.  One mistakes many people make is designing a logo before they really have a good idea of what their mission/purpose/strategies are for the company.

In order to have a successful logo, you need to think about what you want your logo to convey.   Logos are a symbolic way to show people your business in a split second.  Your logo needs to be memorable & understandable, almost instantaneously.  A good example of this is Nike.  Nike has such a simple, clean design that is easily recognizable as well as very memorable.  Nike doesn't even have to write "Nike" anywhere on the advertisement/commercial because it is so highly recognizable!  

Before you get your logo designed think about what you want it to convey - what you want people to understand/connect with.   The next step is to share these thoughts with your graphic designer.  They should be able to take that and create multiple logo possibilities that fit the bill.  Obviously some tweaking will have to take place to make sure you are happy with the final outcome.  Having the preliminary "vision" work done for the graphic designer will save you time and frustration.  You will both be on the same page, saving you from unwanted design tangents.  

Let us know if we can help you with your logo designs!  Let us know if you would like to receive a sample packet of our work.