If you are going to focus a lot of your advertising on mailings there are a few things that we would recommend:
* Make new designs every month or two, sharing a new product/service/idea with your mailing list. This will show your mailing list the depth of your company and the new and exciting things you are doing!
- If you support a local charity, share that on one of your postcards ("Help us support...").
- Is your company "going green"?
- Do you have a new line of products/services?
- Is there something about your company that stands out from the competition?
* Use postcards to show your appreciation to your current clients. We send a "thank you for your order" coupon postcards out each month to the companies who have ordered with us the previous month. This is a great marketing tool because it encourages businesses to re-order. It also will turn your clients into loyal clients because they see that you are willing to go the extra mile to keep their business! (Make sure to leave a place for an expiration date that you can fill in by hand for each mailing.)
* Each new mailing should show people why they need your services. Sometimes people have ideas in the back of their mind on what they need but don't know who to contact or how to go about getting it.
* Even things that don't relate to your services can bring people to your door. If you let them know that your company is "going green", then someone who is environmentally conscious will prefer you to another company because you have similar values.
These are just a few recommendations on how to use postcards to market you business effectively. We hope they were helpful!
We can help you with any of your postcard needs. If you would like us to send you a sample pack of our postcards and other printed materials, please contact us!
No comments:
Post a Comment