Posted by: iyazam
Lets face it: In today's internet marketing marketplace you need to be aggressive. Here is the method that I use when marketing my website:
There are three steps you should have in mind when marketing via social media:
- Market & share your information
- Connect with your niche and re-direct them to your website
- Create a community around your website
1) Create at least one article a day for your website.
2) Take the link of that article - (not your homepage URL) - and post it on:
- Facebook - in the "links" section
- Twitter
- LinkedIn
Here is how you should post it on your Twitter and LinkedIn status, Example:
How To Market Short Term Rentals - Part 2: http://www.iyazam.com/market-short-term-rentals.html
Put the title of the article before the link.
3) Social Bookmarketing - Submit the link of the article to Stumbleupon, Digg, Reddit and Delicious.
4) Forum Marketing - Take the article and start a thread on a relevant forum. Get some action going with your article.
5) Article Directories - Post the article on Ezinearticles.com, Searchwarp.com, Articlesbase.com etc..
6) Post your article as a blog post on the various Ning.com - Social Networks that are relevant.
7) Head on over to Hubpages and Squidoo. Create a hub and a lens for your article
If you stick to this method on daily basis you will begin to see results.
You want to focus on marketing and sharing your information in order to provide value for as many people as possible. People like nice people and people respond better when value is created for them.- Social media marketing is all about creating results in the long run. It is all about sticking to specific marketing system over a consisted period of time. Most people don’t understand this.
I am aware of the fact that Google does not like duplicate content. That's ok. All I care about is getting traffic from within the different networks.
Hope this helps!
_____________________________________________________________
Please let us know if you have any questions or if we can help you implement these key steps to marketing your website!
Thursday, June 11, 2009
Friday, May 15, 2009
50 Ideas on Using Twitter for Business
First Steps
Build an account and immediately start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
Add a picture. ( Shel reminds us of this.) We want to see you.
Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
Point out interesting things in your space, not just about you.
Share links to neat things in your community. ( @wholefoods does this well).
Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
Talk about non-business, too, like @astrout and @jstorerj from Mzinga.
Ideas About WHAT to Tweet
Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
Ask questions. Twitter is GREAT for getting opinions.
Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. - Side note: I’ve gotta stop tooting my own horn). Or, if you do, try to balance it out by promoting the heck out of others, too.
Some Sanity For You
You don’t have to read every tweet.
You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
If you tweet all day while your coworkers are busy, you’re going to hear about it.
If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
The Negatives People Will Throw At You
Twitter takes up time.
Twitter takes you away from other productive work.
Without a strategy, it’s just typing.
There are other ways to do this.
As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
Twitter is buggy and not enterprise-ready.
Twitter is just for technonerds.
Twitter’s only a few million people. (only)
Twitter doesn’t replace direct email marketing.
Twitter opens the company up to more criticism and griping.
Some Positives to Throw Back
Twitter helps one organize great, instant meetups (tweetups).
Twitter works swell as an opinion poll.
Twitter can help direct people’s attention to good things.
Twitter at events helps people build an instant “backchannel.”
Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
Twitter gives your critics a forum, but that means you can study them.
Twitter helps with business development, if your prospects are online (mine are).
Twitter can augment customer service. (but see above)
___________________________________________________
Let us know how you have used Twitter and what results you have seen! We have just been on it for about a month now, so we are still figuring everything out! Hope this post has helped you use Twitter effectively for your business.
Build an account and immediately start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
Add a picture. ( Shel reminds us of this.) We want to see you.
Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
Point out interesting things in your space, not just about you.
Share links to neat things in your community. ( @wholefoods does this well).
Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
Talk about non-business, too, like @astrout and @jstorerj from Mzinga.
Ideas About WHAT to Tweet
Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
Ask questions. Twitter is GREAT for getting opinions.
Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. - Side note: I’ve gotta stop tooting my own horn). Or, if you do, try to balance it out by promoting the heck out of others, too.
Some Sanity For You
You don’t have to read every tweet.
You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
If you tweet all day while your coworkers are busy, you’re going to hear about it.
If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
The Negatives People Will Throw At You
Twitter takes up time.
Twitter takes you away from other productive work.
Without a strategy, it’s just typing.
There are other ways to do this.
As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
Twitter is buggy and not enterprise-ready.
Twitter is just for technonerds.
Twitter’s only a few million people. (only)
Twitter doesn’t replace direct email marketing.
Twitter opens the company up to more criticism and griping.
Some Positives to Throw Back
Twitter helps one organize great, instant meetups (tweetups).
Twitter works swell as an opinion poll.
Twitter can help direct people’s attention to good things.
Twitter at events helps people build an instant “backchannel.”
Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
Twitter gives your critics a forum, but that means you can study them.
Twitter helps with business development, if your prospects are online (mine are).
Twitter can augment customer service. (but see above)
___________________________________________________
Let us know how you have used Twitter and what results you have seen! We have just been on it for about a month now, so we are still figuring everything out! Hope this post has helped you use Twitter effectively for your business.
Wednesday, May 06, 2009
Marketing Materials Checklist for Small Business
Give each one of these items solid consideration for your initial array of marketing materials for your small business:
Logo
You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of.
Business cards
Many marketing gurus say that a great business card can be your most effective marketing tool. Pack it with as much information as it will hold, not just contact information. Maybe put the contact information on the front and list your products or services on the back. Mark Amtower, a Highland, Md.-based expert in marketing to the federal government, suggests considering a fold-over business card for twice the display space!
In any event, your business card “must be different, memorable, and prospects must want to keep it,” says Joachim de Posada, an internationally known expert on small business.
Website
You should get this up and running before you open for business. You don’t need to spend a lot of money on one, with all the site-building options now available. But it should be well-designed and helpful. You might even want to start putting a blog on your site right away to start up a “conversation” with your customers.
“Using the website as a primary ‘marketing material’ for a startup is good because you can’t tell the size of a company by their website,” notes Becky Boyd, a vice president of MediaFirst, a Roswell, Ga.-based marketing agency.
Brochure
This can be a virtual one, in PDF format on the internet, or a black-and-white, two-color or even four-color paper handout. In any case, it’s important to have one, because it can cover a variety of general needs that no other single marketing document can handle, ranging from distribution at a trade show to a handy mailer for people who want basic information about your company.
Company clothing
Be your own billboard! You might want to consider putting this really high on your checklist. Wearing clothing with your company brand can start tongues wagging everywhere you go. “People will ask you what you do,” says Ruth King, small business expert and author of the book, The Ugly Truth about Small Business. “Then you can recite your pitch and ask for the order.”
E-mail signature
Don’t let any e-mail escape your computer without tagging it as a marketing message. Come up with a catchy e-mail signature and include your name, business name, contact information, pithy tag line, a web address and even a one- or two-line announcement at the bottom of the signature about a new book, product, seminar or service offering you’ve announced.
Packets for specialized needs
Depending on the initial focus of your company, you’ll need to develop packages of materials that are formulated around particular needs. If sales are hugely important at the beginning, you may need to come up with a folder full of brochures and spec sheets.
Elevator pitch
Here at StartupNation, the elevator pitch – a strong, 30-second spoken spiel that could convince someone to invest in your business in the space of an elevator ride – is one of our favorite marketing tools.
“This will do more to market a new business than the flashiest collateral materials,” says J.W. Arnold, principal of PRDC, a Washington, D.C., marketing agency. “It’s amazing how many startups get caught up on the ‘things’ of their marketing effort and forget exactly ‘what’ they are marketing.”
Nevertheless, you also can commit your elevator speech to paper, or modify it into a “mission statement,” and hand it out readily along with your other marketing materials.
----------------------------------------------------------------------------------------
Contact us for your logo design, business cards, brochure, website design, company clothing & marketing packets, vehicle graphics, banners, etc.! From concept to final product, we do it all at a price any business can afford!
Business Cards Printing (includes design**, 2-sided, full color, full bleed)
Paper Options: glossy, uncoated, 100% recycled with soy inks (no extra $$ for recycled)
250 - $75
500 - $90
1000 - $105
2500 - $175
Brochure Printing (includes design**, 2-sided, full color, full bleed, fold included)
Paper Options: glossy or 100% recycled with soy inks
500 - $275
1000 - $325
2500 - $575
**does not include a logo design
Give us a call and we can help you with all of your marketing materials!
Logo
You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of.
Business cards
Many marketing gurus say that a great business card can be your most effective marketing tool. Pack it with as much information as it will hold, not just contact information. Maybe put the contact information on the front and list your products or services on the back. Mark Amtower, a Highland, Md.-based expert in marketing to the federal government, suggests considering a fold-over business card for twice the display space!
In any event, your business card “must be different, memorable, and prospects must want to keep it,” says Joachim de Posada, an internationally known expert on small business.
Website
You should get this up and running before you open for business. You don’t need to spend a lot of money on one, with all the site-building options now available. But it should be well-designed and helpful. You might even want to start putting a blog on your site right away to start up a “conversation” with your customers.
“Using the website as a primary ‘marketing material’ for a startup is good because you can’t tell the size of a company by their website,” notes Becky Boyd, a vice president of MediaFirst, a Roswell, Ga.-based marketing agency.
Brochure
This can be a virtual one, in PDF format on the internet, or a black-and-white, two-color or even four-color paper handout. In any case, it’s important to have one, because it can cover a variety of general needs that no other single marketing document can handle, ranging from distribution at a trade show to a handy mailer for people who want basic information about your company.
Company clothing
Be your own billboard! You might want to consider putting this really high on your checklist. Wearing clothing with your company brand can start tongues wagging everywhere you go. “People will ask you what you do,” says Ruth King, small business expert and author of the book, The Ugly Truth about Small Business. “Then you can recite your pitch and ask for the order.”
E-mail signature
Don’t let any e-mail escape your computer without tagging it as a marketing message. Come up with a catchy e-mail signature and include your name, business name, contact information, pithy tag line, a web address and even a one- or two-line announcement at the bottom of the signature about a new book, product, seminar or service offering you’ve announced.
Packets for specialized needs
Depending on the initial focus of your company, you’ll need to develop packages of materials that are formulated around particular needs. If sales are hugely important at the beginning, you may need to come up with a folder full of brochures and spec sheets.
Elevator pitch
Here at StartupNation, the elevator pitch – a strong, 30-second spoken spiel that could convince someone to invest in your business in the space of an elevator ride – is one of our favorite marketing tools.
“This will do more to market a new business than the flashiest collateral materials,” says J.W. Arnold, principal of PRDC, a Washington, D.C., marketing agency. “It’s amazing how many startups get caught up on the ‘things’ of their marketing effort and forget exactly ‘what’ they are marketing.”
Nevertheless, you also can commit your elevator speech to paper, or modify it into a “mission statement,” and hand it out readily along with your other marketing materials.
----------------------------------------------------------------------------------------
Contact us for your logo design, business cards, brochure, website design, company clothing & marketing packets, vehicle graphics, banners, etc.! From concept to final product, we do it all at a price any business can afford!
Business Cards Printing (includes design**, 2-sided, full color, full bleed)
Paper Options: glossy, uncoated, 100% recycled with soy inks (no extra $$ for recycled)
250 - $75
500 - $90
1000 - $105
2500 - $175
Brochure Printing (includes design**, 2-sided, full color, full bleed, fold included)
Paper Options: glossy or 100% recycled with soy inks
500 - $275
1000 - $325
2500 - $575
**does not include a logo design
Give us a call and we can help you with all of your marketing materials!
Tuesday, May 05, 2009
5 Mistakes to Avoid When Designing Your Website
Written by: Tom Now
For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers.
If you plan on being successful, it behooves you to create a website that fuels your business growth.
Then why is it that so many entrepreneurs and small business owners sabotage their own marketing by taking shortcuts with their websites and by not thinking through the ideal website for their business?
Here are 5 common mistakes that you should avoid when creating your website:
No Objective
The very first thing you should do when planning your website is to define the objective of the website. What do you want visitors to do on your site? How will you measure success? Will it be online sales, lead-generation, downloads, subscriptions, Page Views? Know what you want to drive your visitors to do prior to designing your new website, and the design process should progress more smoothly and more in line with your business needs.
No Plan
Just as you start with blueprints when building a new house, you need a plan when creating your new website. Some people go into a site design process by looking at designs, colors, templates and imagery. Although the look and feel of your website is important and should align with your identity, it’s critical to start with your marketing strategy. Who is the target audience? What are their main problems? How will your website help them solve these problems? If you were your own customer, how would the ideal website be organized and what would it deliver?
No Differentiation Strategy
Online, it’s super easy to jump from one website to another. Therefore, expect that your prospective customers will check out the competition. With that in mind, it’s surprising how many people do not think through a well-defined differentiation strategy for their website. Will your site offer unique, amazing value? Will your site focus on building a unique community? Will your site be clearly unique from your competition?
Sacrificing Professionalism
Whether you use a designer, agency or template, look at your site with a critical eye and make absolutely sure that it’s professional in appearance. Just because your next door neighbor’s kid can program HTML and PHP doesn’t mean that he understands marketing and can create a website that will fuel your growth. Remember, trying to save a few dollars in the wrong way now may wind up costing you tens of thousands of dollars in revenue down the road. This is not to say that you necessarily need to spend lots of money on your site design — rather, you just need to ensure that whatever direction you go in results in a website that represents you effectively.
Infatuation with Technology
Some people go into a site design process thinking that they “need” a Flash website. Or they “need” the latest feature du jour. The reality is that technology comes and goes. Instead, focus on providing your visitors with real solutions to their real problems. Focus on making: 1) the navigation intuitive; 2) the site easy-to-use; 3) the content of great value, and 4) the user experience fulfilling. Then, apply the appropriate technology to support these aspects of your site.
--------------------------------------------------------------------------------
Check out our website info sheet if you are thinking about starting a website or rethinking your website. It has a few questions to get you started and then we can help you the rest of the way with getting the website you want!
Visit http://www.conceptdesignstudios.com/webdesign.html to get more information about our website design.
We have custom options for every business! Some are just starting out and don't have a lot to invest in a website. Others are established businesses that want to focus on a strong web presence as part of their marketing strategy. Either way, we can help you reach your website goals!
For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers.
If you plan on being successful, it behooves you to create a website that fuels your business growth.
Then why is it that so many entrepreneurs and small business owners sabotage their own marketing by taking shortcuts with their websites and by not thinking through the ideal website for their business?
Here are 5 common mistakes that you should avoid when creating your website:
No Objective
The very first thing you should do when planning your website is to define the objective of the website. What do you want visitors to do on your site? How will you measure success? Will it be online sales, lead-generation, downloads, subscriptions, Page Views? Know what you want to drive your visitors to do prior to designing your new website, and the design process should progress more smoothly and more in line with your business needs.
No Plan
Just as you start with blueprints when building a new house, you need a plan when creating your new website. Some people go into a site design process by looking at designs, colors, templates and imagery. Although the look and feel of your website is important and should align with your identity, it’s critical to start with your marketing strategy. Who is the target audience? What are their main problems? How will your website help them solve these problems? If you were your own customer, how would the ideal website be organized and what would it deliver?
No Differentiation Strategy
Online, it’s super easy to jump from one website to another. Therefore, expect that your prospective customers will check out the competition. With that in mind, it’s surprising how many people do not think through a well-defined differentiation strategy for their website. Will your site offer unique, amazing value? Will your site focus on building a unique community? Will your site be clearly unique from your competition?
Sacrificing Professionalism
Whether you use a designer, agency or template, look at your site with a critical eye and make absolutely sure that it’s professional in appearance. Just because your next door neighbor’s kid can program HTML and PHP doesn’t mean that he understands marketing and can create a website that will fuel your growth. Remember, trying to save a few dollars in the wrong way now may wind up costing you tens of thousands of dollars in revenue down the road. This is not to say that you necessarily need to spend lots of money on your site design — rather, you just need to ensure that whatever direction you go in results in a website that represents you effectively.
Infatuation with Technology
Some people go into a site design process thinking that they “need” a Flash website. Or they “need” the latest feature du jour. The reality is that technology comes and goes. Instead, focus on providing your visitors with real solutions to their real problems. Focus on making: 1) the navigation intuitive; 2) the site easy-to-use; 3) the content of great value, and 4) the user experience fulfilling. Then, apply the appropriate technology to support these aspects of your site.
--------------------------------------------------------------------------------
Check out our website info sheet if you are thinking about starting a website or rethinking your website. It has a few questions to get you started and then we can help you the rest of the way with getting the website you want!
Visit http://www.conceptdesignstudios.com/webdesign.html to get more information about our website design.
We have custom options for every business! Some are just starting out and don't have a lot to invest in a website. Others are established businesses that want to focus on a strong web presence as part of their marketing strategy. Either way, we can help you reach your website goals!
Monday, May 04, 2009
The Best Internet Marketing Books Ever
Article by Zeke Camusio
There are hundreds of books on Internet Marketing. With so many options, how do you know what to read and what to bypass?
Today I’m going to share with you the same books I recommend to my clients, and I’m going to tell you why I like them so much. If you read these books, you will know more about Internet Marketing than 90% of your competitors. You’ll learn the rest by putting what you’ve read into practice. Read and enjoy!
Best Internet Marketing Books
Ultimate Guide to Google AdWords
A great guide to understanding Google AdWords.
Don’t Make Me Think
By far, the best web usability book ever written.
Building Findable Websites
This book will teach you to build web standards-compliant websites.
Search Engine Marketing, Inc.
A great Search Engine Optimization (SEO) book for beginner and intermediate users.
Web Analytics: An Hour a Day
This book will teach you almost all you need to know about web analytics.
A Practical Guide to Affiliate Marketing
Are you a merchant looking to benefit from affiliate marketing? Do yourself a favor and read this book.
The Adweek Copywriting Handbook
By far, the best copywriting book I’ve ever read. I absolutely love it.
Call to Action
I love this book. It will teach you a lot about web usability, copywriting and calls to action.
The New Rules of Marketing and PR
A great read that will help you understand how the Internet is changing the way people and companies do marketing and PR.
The Facebook Era
Thinking about getting into social media marketing? Read this book first!
Twitter Power
Go from Twitter-laggard to Twitter-expert in only two days with this great book.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
If you want to become a professional blogger, this one is a must.
The Truth About Profiting from Social Networking
My favorite social media marketing book ever.
The Social Network Business Plan
David Silver is one of the most knowledgeable people when it comes to online communities. Learn from the master; read his book.
Social Media Marketing: An Hour a Day
A very easy to understand guide for people that want to get started in the social media marketing world.
The 4-Hour Workweek
This book is not about online marketing per sé, but it will give you a few ideas about living your life at its fullest when you start growing your profits from your online efforts.
There are hundreds of books on Internet Marketing. With so many options, how do you know what to read and what to bypass?
Today I’m going to share with you the same books I recommend to my clients, and I’m going to tell you why I like them so much. If you read these books, you will know more about Internet Marketing than 90% of your competitors. You’ll learn the rest by putting what you’ve read into practice. Read and enjoy!
Best Internet Marketing Books
Ultimate Guide to Google AdWords
A great guide to understanding Google AdWords.
Don’t Make Me Think
By far, the best web usability book ever written.
Building Findable Websites
This book will teach you to build web standards-compliant websites.
Search Engine Marketing, Inc.
A great Search Engine Optimization (SEO) book for beginner and intermediate users.
Web Analytics: An Hour a Day
This book will teach you almost all you need to know about web analytics.
A Practical Guide to Affiliate Marketing
Are you a merchant looking to benefit from affiliate marketing? Do yourself a favor and read this book.
The Adweek Copywriting Handbook
By far, the best copywriting book I’ve ever read. I absolutely love it.
Call to Action
I love this book. It will teach you a lot about web usability, copywriting and calls to action.
The New Rules of Marketing and PR
A great read that will help you understand how the Internet is changing the way people and companies do marketing and PR.
The Facebook Era
Thinking about getting into social media marketing? Read this book first!
Twitter Power
Go from Twitter-laggard to Twitter-expert in only two days with this great book.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
If you want to become a professional blogger, this one is a must.
The Truth About Profiting from Social Networking
My favorite social media marketing book ever.
The Social Network Business Plan
David Silver is one of the most knowledgeable people when it comes to online communities. Learn from the master; read his book.
Social Media Marketing: An Hour a Day
A very easy to understand guide for people that want to get started in the social media marketing world.
The 4-Hour Workweek
This book is not about online marketing per sé, but it will give you a few ideas about living your life at its fullest when you start growing your profits from your online efforts.
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