What is the purpose of your website?

To have a successful website, you have to figure out the purpose of it.

Do you want it to be an ecommerce site?  an informative/educational site? a leads generating site?

What does your competition's website look like?  How can you stand out from them?  

What message to you want to convey?  Make sure you keep your message clear & simple and convey it throughout the site.

Come back and get more tips on making your website successful.

Why do I need a website?

Have you been debating on whether you should take the plunge to have a website for your business?   Is it worth the time/money to start one?  Will it really help my business?

These are all great questions when determining whether or not you want to start a website for your business.   Here are some reasons to take the plunge...

-  It is important to make it extremely easy for your customers/prospective customers to find you.  More and more people prefer using online searches to find contact info rather than the traditional telephone books.

-  You can find web designers that will provide you with good quality design while still being affordable.

-  Many people like to do their homework on your business before they call you to place an order.  Having a high-quality, content-rich and informative website will help convince your prospective customers that they want to work with you.

-  Having a website can be beneficial to your business if you have a quality design, strong content and a web designer that can help you market your website online, giving you an ability to reach customers that you never could have previously.

There are many other reasons that websites can benefit your business.  In the following articles, we will talk about some strategies to make your website successful.