What colors say about your business...

Colors are the first line of communication between you and your prospective customers.  Each color has a different meaning and evokes a different emotion.  Think about your business and what you want your logo/branding to say.  Following is a "cheat sheet" on what different colors evoke - just a sample of the science of color.  

Gray - wisdom, neutrality, respect, humility, elegance

White - purity, peace, life, hope, winter

Black - seriousness, sorrow, remorse, power, slimming quality

Red - warning, passion, aggression, energy

Blue - unity, calmness, loyalty, harmony, trust

Green - nature, envy, growth, luck, environment

Yellow - happiness, friendship, hope, wealth, joy

Purple - royalty, pride, creativity, mystery

Orange - balance, heat, enthusiasm, playfulness

Brown - calm, nature, tradition, roughness, earthy