In this time of tight budgets, where both entrepreneurs and their customers are increasingly reluctant to part with a penny, it is actually more important than ever that the small businessperson step up their marketing. As Richard Branson advises, recessions are time to expand, not contract.
Most entrepreneurs instinctively know this and that is why the trend now is towards increased marketing that costs little but delivers big, such as:
•Online video: Online video is a way to better interact and connect with your customers. Teach them something new about you or your products.
•Blogs: Anecdotal evidence: At a conference I attended earlier this year, fully half of the small businesses surveyed said they are increasing their blogging and as such are successfully using blogs to grow their business. Blogs make you more accessible. Blogs increase your SEO. Blogs can build your business. Even if you only get, say, 50 people consistently reading your blog, that's 50 more potential customers than before.
•Old school: Coupons, word of mouth, direct mail, customer service.
Copied from USA TODAY by Steve Strauss
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